Blox-n-Bones case study
A full redesign of the MTS RIIL brand world with AI assistants, a deeper clan system and three new gameplay locations.
Task
The launch of MTS RIIL 2.0 needed to communicate AI features, unlimited data and data rollover to a younger audience. At the same time, the original RIIL TOWN needed a fundamental rethink across its architecture, gameplay systems and visual identity.
Solution
We rebuilt the city as a brighter, denser and more dynamic space filled with light panels, billboards, flying drones and seasonal details. Choosing a clan became the first meaningful gameplay decision, including a new fifth clan called SNOW-CODERS. Language-model-powered NPC assistants were integrated into the city to answer player questions in real time.
A vertical challenge with 50 GB to collect on the way up, where moving platforms and roaming bots make every climb harder.
An expanded dance mode featuring AI DJ zones that generate music from player prompts through an MTS Music integration.
A hoverboard track with obstacles, solo competition against AI-controlled riders and live multiplayer races against other players.
Clan choice changes customisation, bonuses and missions, while a recurring Graffiti Battle rewards the strongest teams with RIIL coins.
Result