Blox-n-Bones case study
A major update to the MTS Junior brand world, combining digital-literacy quests with a collectible UGC reward system.
Task
To support the MTS Junior plan, the existing JUN-PARK experience needed a complete refresh. The brief was to build product awareness through native gameplay while helping younger players recognize scams, filter harmful content and make safer choices online.
Solution
We kept the park's underlying layout but rebuilt its look and feel. The first version's dark cyberpunk aesthetic became a bright, energetic world populated by new robot characters. A digital short circuit drives the story: players restore the park across four connected zones, earning skins, badges and fragments of its core as they progress.
Players accept or reject incoming calls and learn to distinguish familiar contacts from scammers across three increasingly fast difficulty levels.
A tower-defence mechanic turns content moderation into play: defensive towers allow useful content through while stopping harmful material.
A timed configuration challenge asks players to assemble the right plan preset as each level increases the workload and reduces the available time.
The final laser-tag encounter has players defend the MTS connection core from scammers and unlock an exclusive UGC reward.
Result